When Flipkart started as an online book seller, one of their biggest draws was the discounts they offered on each book. Books are a high margin product category and even the neighborhood?book seller can afford to give discounts to customers. However, many times this requires customers to explicitly ask for a discount, which is not always a pleasant experience. Also, customers in tier-2 towns do not get this advantage as the local bookseller may not have an advantage of high volumes. Flipkart on the other hand, offered the same quantum of discounts no matter where the customer?lived, which of course they could do because of the higher aggregated volumes from across the country. Free shipping offered for every order, was an added advantage. Unless a customer needed a book immediately, it made much more sense to buy online at Flipkart. They have since moved on from being a cheaper destination for buying books, in fact even shipping is not free anymore below a certain bill amount now, but in the initial days, these were definitely one of their best customer acquisition strategies.<\/div>\n<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
I enrolled to the Stanford University – Technology Entrepreneurship course and finished my first assignment today. The assignment was to pick a local startup and mention 5 reasons for its success. I picked Flipkart and here are the reasons I think it succeeded – your thoughts? Start-up?- Flipkart.com Description of Business?- In simple words, Flipkart.com…<\/span><\/p>\nRead More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[7,6,3,8,5,9,4],"yoast_head":"\n5 Reasons for the success of Flipkart - Ajay Reddy<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n